Should I Pin? What is Pinterest?
Just when you thought there couldn’t be another social media-type site, Pinterest arrives! If you aren’t already aware of it, Pinterest is a visual and graphic based image and link sharing site. Think of it as an online pin board where you can stick your favorite pictures and ideas and share them with lot’s of people. Vision board enthusiasts have taken to Pinterest quite readily. Still in an ‘invitation only beta format’ you might want to sit up and take notice though! This month Shareaholic published statistics showing that Pinterest outpaced Twitter and Google...
read moreGoogle Plus Business Pages Has Arrived!
I’ll write more about the new Google Plus Business Pages but for now, go to the following link and set up your Page! The advantages to business pages via Google are great – particularly in SEO and making use of the Plus1 button. Go here to set up your Google Plus Business Page!
read moreAre you using LinkedIn to it’s fullest?
Below is a link to a great article on maximizing your LinkedIn profile from the good folks at HubSpot. If you haven’t checked lately, LinkedIn enhancements over the past couple of years have made it a hot spot for networking — from sharing your industry’s latest news to finding a job. It’s also another great way to get yourself visible on the search engines. Tips like making sure you grab your personal ‘vanity url’, to using apps on your LinkedIn profile. I don’t know about you but I’m going to be implementing as many of these options as I...
read moreGoogle+ …I’m ‘plus1-ing’ it!
Google+ has arrived, the new social networking platform from Google, ready to compete with Facebook! The out front advantages are added functionality for security and the integration of all the other cool, free applications Google offers (Docs, Gmail, Picassa, Calendar, and the list goes on….). So far, it’s very similar to Facebook in that there is a stream for posting in. (yeah, I know, another freaking social media site to spend our time on!) They have not created a business facing version yet so currently everyone involved in the beta test is using it as a personal profile. So,...
read moreMaintaining your content syndication cycle
Following on my previous post where I talk about the three legged stool of the Power Three (WordPress, Facebook and Twitter)…. Once you have a clearly branded website and social media presence, you need to put gas in the engine. That gas is regular blog posts where you share your unique perspective on your market’s topic. It doesn’t have to be long, but it needs to be pertinent and useful to your audience. Once you write your blog post, the power is in syndicating it by posting it on Facebook and Twitter. By doing this, you not only increase your reach but you’re...
read moreVideo and Your Marketing Strategy
I‘ve just added a new resource available through Webface Marketing — Pangolin Design which specializes in video and digital media production. Let’s look at why video is important to your online marketing strategy, and how you can get your toes in these waters. YouTube currently comes in a close second to Google in number of searches done daily. Yowza! That’s amazing and says something about the power and usefulness of video, as well as YouTube’s power to network and create more search engine linkage. So video has become yet another way to create reach and...
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