Google Plus Business Pages Has Arrived!
I’ll write more about the new Google Plus Business Pages but for now, go to the following link and set up your Page! The advantages to business pages via Google are great – particularly in SEO and making use of the Plus1 button. Go here to set up your Google Plus Business Page!
read moreAre you using LinkedIn to it’s fullest?
Below is a link to a great article on maximizing your LinkedIn profile from the good folks at HubSpot. If you haven’t checked lately, LinkedIn enhancements over the past couple of years have made it a hot spot for networking — from sharing your industry’s latest news to finding a job. It’s also another great way to get yourself visible on the search engines. Tips like making sure you grab your personal ‘vanity url’, to using apps on your LinkedIn profile. I don’t know about you but I’m going to be implementing as many of these options as I...
read moreDon’t make this SSL Cert mistake for your eCommerce site!
Don’t learn the hard way like a friend of mine recently. He didn’t renew his SSL certificate for his eCommerce website in time and the ramifications didn’t become clear until it was almost too late! 1) When you get your renewal notice, don’t procrastinate in renewing! It seems innocuous enough of an email — not unlike the gazillion you might receive in advance of a domain name needing renewal. But in small type in the email it will usually say it takes 7-10 days for your renewal to occur and give the date of actual expiration. They mean it! If you wait too long...
read moreGoogle’s Latest Changes to Search Algorithm
Not sure if you heard, but recently Google did an update to their search algorithm. What this means is that they have adjusted how they look at websites and rank them in their search engine. “Does this affect little me?”, you ask? It most likely can! The update that occurred is known as The Farmer/Panda update. It’s main focus seems to be that Google will now be focusing on ranking websites based on the quality of your website’s content, across the site. So, if you are paying short shrift to any of your pages in terms of content quality, quantity and depth, their...
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