How NOT to re-position your offer or choose a domain name!
I just watched this clip from Saturday Night Live and had a good chuckle! A funny spoof of Netflix’s recent apology over poorly handling their price increase (and subsequent splitting of their product offer). Here’s the original apology from...
read moreA VC’s Take on Marketing
I Stumble(d)Upon this site the other day. It’s a blog post from VC Fred Wilson with an interesting perspective on marketing by the person who reviews and funds start ups. I like this post because of the very energetic response & comments section (with the likes of marketing genius Seth Godin chiming in!) and then subsequent follow up post by a venture capitalist living in New York City. One thing that gets pointed out toot suite is that he is actually lumping marketing in with advertising, which is not the same thing, but he makes some really interesting points. These are my two...
read moreGoogle+ …I’m ‘plus1-ing’ it!
Google+ has arrived, the new social networking platform from Google, ready to compete with Facebook! The out front advantages are added functionality for security and the integration of all the other cool, free applications Google offers (Docs, Gmail, Picassa, Calendar, and the list goes on….). So far, it’s very similar to Facebook in that there is a stream for posting in. (yeah, I know, another freaking social media site to spend our time on!) They have not created a business facing version yet so currently everyone involved in the beta test is using it as a personal profile. So,...
read moreNarrowing Your Market Focus & Offering
When starting up or re-positioning your business there’s a temptation, particularly in these harder economic times, to make your market focus or offering too broad. We tend to think, “Casting a wider net should garner me more business, right?” In reality, when it comes to your target market and business offering, refining and focusing will create a much greater advantage for you. Why is that? The online market place is vast, with huge amounts of information and products available to the online customer. How do you stand out in that? Data and information swamps us. What...
read moreMaintaining your content syndication cycle
Following on my previous post where I talk about the three legged stool of the Power Three (WordPress, Facebook and Twitter)…. Once you have a clearly branded website and social media presence, you need to put gas in the engine. That gas is regular blog posts where you share your unique perspective on your market’s topic. It doesn’t have to be long, but it needs to be pertinent and useful to your audience. Once you write your blog post, the power is in syndicating it by posting it on Facebook and Twitter. By doing this, you not only increase your reach but you’re...
read moreVideo and Your Marketing Strategy
I‘ve just added a new resource available through Webface Marketing — Pangolin Design which specializes in video and digital media production. Let’s look at why video is important to your online marketing strategy, and how you can get your toes in these waters. YouTube currently comes in a close second to Google in number of searches done daily. Yowza! That’s amazing and says something about the power and usefulness of video, as well as YouTube’s power to network and create more search engine linkage. So video has become yet another way to create reach and...
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